Between startup costs, utilities, tools, gadgets and paying bills it's almost shocking, to both the mind and the wallet, to think that solopreneurs still have to find the money to market themselves and their services to the world. And in business, that destination can be likened to your business' goals. Achievable It's good to aim high, but make sure that any goals you set are, in fact, realistic and within your reach as a solopreneur. If a goal is not conducive to the betterment of your overall business operation, you might want to think twice about focusing your time on achieving it. Above all, allowing your audience to join you on your journey from the get-go builds a special type of loyalty with your customers. In turn, it will be more likely that people are going to trust and interact with your brand. So preview your designs, photograph your creative process, share a daily short behind the scenes video to your Instagram Stories; just be sure that you are telling your story. For your handles, you should always use your brand names, or as close to it as possible, so that you are easy to find and memorable enough that people will not forget. These programs, like Hootsuite, allow you to upload your content and have them be auto-posted to social media at scheduled dates and times; so, you are not logging in all the time to do it by yourself manually. It will be beneficial for your business and marketing to find out what these other companies are and are not doing.

As a solopreneur, you have the unique opportunity to set your own hours and create your own success. To help you thrive in this environment, here are 10 marketing tips:
1. Focus on your niche.
2. Build a strong online presence.
3. Create compelling content.
4. Foster relationships with other businesses.
5. Take advantage of social media.
6. Get involved in your community.
7. Stay up to date with industry trends.
8. Offer discounts and deals.
9. Host events and workshops.
10. Always be marketing.